Search Engine Optimisation

SEO- Bringing your ideal customers to you, before your competitors!

What is SEO?   

Search Engine Optimisation (SEO) is making alterations to a website to make it more recognisible by search engines like Google, Yahoo, Bing, etc. The more relevant, high quality, authoritative, and trustworthy a website is in the eyes of a search engine the higher it’s pages will rank for relevant search terms. Getting a local business website to rank well in search engines is an ongoing process typically taking anywhere between 6-18+ months depending on the competitiveness of the niche.

We can apply a number of strategies to make your website rank higher in search engines, meaning more potential customers will be visiting your site and buying your products or accessing your services. The closer your website is to the top of the search engine rankings the better. Think about the last time you searched up something on Google and looked at what results were appearing on page 6? If your business is not appearing on the font page of Google it’s next to invisible online.

If your website is not ranking highly on search engines your missing out on so many potential customers!

 

What about Google ads?

Google ads and other pay per click advertising schemes are an effective way of getting instant traffic, as it takes time for a website to organically (without paying for an add) rank on search engines. When using pay per click ad campaigns you do get the top listing for specified keywords, however the downside of this method is that most people scroll passed the ads and go straight for the organic website listings. In fact one study found the average click through rate of Google Ads was a were 3.17%.

On top of that pay per click advertising can be very costly. Some keywords are $40+ per click, even if the user doesn’t even make an enquiry! As you can see the cost can quickly add up over time. To make things worse, as soon as you stop your ad campaign your website could become invisible online unless it’s organically ranking well.

A highly ranked organic listing on the other hand can provide a greater flow of leads and customers but without the associated cost and on a long term basis. In the long run it’s much better to have your site ranking highly on search engines organically.

If your serious about getting more customers SEO must be part of your online marketing strategy.

 

How do you SEO a website?

At Beeline Digital Marketing we give the search engines and the user’s what they’re looking for.

  • Relevant Content using Keywords and Phrases that your customers are typing into search engines, or speaking to virtual assistants (Siri, Aexa, Cortana etc.) in the front end of the site as well as in the background of your site
  • Regular high quality content to keep your website and business fresh and relevant in the eyes of search engines, your site is well looked after! This also keeps customers and readers engaged with your business and helps to build trust with the customers.
  • Internal and external link building to build trust in your site as one with authority

How can SEO help me & my Business?

When your website is Search Engine Optimised it is recognised as a relevant, high quality, authoritative & trusted. When this happens search engines will move the pages of your website higher up their ranking hierarchy meaning your business will get more highly targeted exposure increasing the likelihood that your customer will access your service or buy your product instead of going to your competitor. To put it simply

SEO website = higher ranking = more traffic = more customers = more $$$ 

    Take the first step

    Are you ready generate more leads & increase sales through SEO?

    Basic SEO Package 

    This package is best suited for Local Businesses, sole operators, small businesses that would like more exposure and customers from surrounding areas!

    This Package includes:

    • Business Analysis meeting to discuss your ideal customer and how you want your business to grow
    • Extensive Keyword Research Analysis
    • Content Creation with Optimised Keywords  1x 500 word article per month written and published on your website including Optimised Images
    • External Link Building: 2 citations
    • Optimisation of Existing Content 
    • Optimisation of Meta Description
    • Background SEO: image Alt and Title tag Optimisation
    • Business NAP (name Address, phone number) consistency and monitoring
    • Google Analytics Integration
    • Monthly Progress and Ranking Report

    Advanced SEO Package

    This Package is best suited for Small to Medium Sized Businesses that are looking to expand their business to a larger Geographical Area or are in a competitive niche

     This Package includes:

    • Business Analysis meeting to discuss your ideal customer and how you want your business to grow
    • Extensive Keyword Research Analysis targeted at areas of Growth for your Business and larger Search Volumes
    • Content Creation with Optimised Keywords  TWO x 500 word article per month   written and published on your website including Optimised Images
    • External Link Building: 3 citations 
    • Optimisation of Existing Content 
    • Optimisation of Meta Description
    • Background SEO: image Alt and Title tag Optimisation
    • Internal Link Building
    •  citations per month
    • Business, Consistent NAP (Name, Address, phone number) consistency and monitoring
    • Google Analytics Integration
    • Monthly Progress and Ranking Report

    Exponential SEO Package 

    This package is the Ultimate Package for Exponential Growth and online Expansion of the Presense of your Business online. Best Suited for Businesses that are serious about growing their Business to the next level, ideal for larger sites in competitive niches and e-commerce stores

    This Package includes:

    • Business Analysis meeting to discuss your ideal customer and how you want your business to grow
    • Ongoing monthly Digital Marketing Strategy Meetings
    • Extensive and Ongoing Keyword Research Analysis based on Analytics targetting high volume, areas of exponential growth for your business
    • Content Creation with Optimised Keywords  TWO x 1000 word articles OR FOUR x 500 word articles per month (your choice) written and published on your website including Optimised images
    • External Link Building: 3 citations 
    • Optimisation of Existing Content 
    • Optimisation of Meta Description
    • Background SEO: image Alt and Title tag Optimisation
    • Business NAP (name Address, phone number) consistency and monitoring
    • Google Analytics Integration
    • Monthly Progress and Ranking Report
    SEO to increase organic traffic

    Get in touch with Beeline

    Find out how we can help your business expand it’s reach, generate more leads and increase sales. We love this stuff!

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